Promoting Christmas Gift-Giving Drives

Christmas is always a time of abundant gift-giving. In a season characterized by hope, love, joy, understanding, harmony and charity, Christmas drives are usually popular activities. Christmas drives and sponsorship programs' goals are to gather donations in cash or kind of gifts for the less fortunate at Christmas. If there is a season where donations are given generously, Christmas is usually the most popular season for it. Below is a list of established Christmas donation programs and organizations in the United States and around the world:

The Christmas Wish Program- The Christmas Wish Program, Inc. (CWP) is a non-profit organization run only by volunteers and donations. CWP is designed that way to let the public share in the joy of giving and the opportunity to help build a brighter future for local homeless and low-income communities in Hawaii. The program gathers school supplies, clothing, food, personal hygiene items and monetary donations.

Christmas Spirit Foundation- The Christmas SPIRIT Foundation is committed to keeping the spirit of Christmas alive and growing memories for the next generation of children and families. The foundation is a 501(c) 3 public charity. One of the foundation's programs this Christmas was the Trees for Troops program, which gathered donations in order to purchase and ship Christmas trees to US troop bases all over the world at Christmas.

Alternative Gifts International- Alternative Gifts International is a non-profit organization which inspires support for humanitarian and environmental causes since 1986.The program offers donors the option to designate charitable gifts through carefully selected agencies in the name of their relatives, friends and associates.

Promotion and marketing for these events are crucial for their causes and missions. Since most of the programs are non-profit and rely on charity, marketing them may be a challenge. One effective but affordable method of promotion is through the use of print promotional materials. Examples of these include the use of flyers, booklets, brochures, stickers or hang tags. Promotional items that can also serve as gift items to sponsors and donors include bookmarks, calendars, stationery or posters. Printing companies online like Uprinting for example, offer discounted printing rates through convenient online discount coupons.