Promoting a Wooden Furniture Business

Published: 22nd July 2009
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Custom-designed and polished wooden furniture always adds a degree of luxury to any interior space. Wood, as a natural element represents warmth, sturdiness and strength through its tones and textures. Wood is also versatile and can be incorporated into any kind of interior design; whether it's an office, kitchen, bedroom, bathroom, dining room or living room. Having a wooden furniture business can be quite profitable but can also be challenging when faced with limited resources and commercial competition. An affordable and effective marketing tool is the use of small printed materials. Below are examples of printed marketing materials and how they can be used to promote a wooden furniture business.

Flyers - Flyers are short but informative marketing materials. Being handy, flyers can be used to direct potential customers to a website or other resource base for more information. They can be used to announce a special promo, sale or newly-designed wood furniture line. They can contain essential information such as the location of the sale, the discounted percentages, and contact information. It can also include other pertinent details such as store hours and sale time period.

Brochures - Brochures are concise, marketing materials that can be very helpful to the consumer. Brochures provide a quick method of information through images and text, of what a business has in-store. They can easily be distributed around a target area, in trade shows or arts and crafts fairs. Brochures today can easily be printed in full-color, standard or customized sizes ranging from 5x5 to 26x 12 inches.

Catalogs - Catalogs serve not only as promotional materials but as a comprehensive source of information on the business's wooden furniture collection. Catalogs can include price, code, materials, source, and availability. They can be arranged according to material type, use or price range. Catalogs can serve as promotional materials by including a short company and owner history.

Printing of marketing materials are also cheaper and more convenient today using online printing services. Online printers enable customers to design and order prints through a website, by calling a toll free number or through live chat. Online printers like UPrinting for example, even offer free digital proofing and sample paper kit delivery. Uprinting can be found on popular web directories and sources including LinkedIn and Wikipedia.

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