Catalog Printing for Bed Linen Products

Today, bed linen designs have gone beyond the usual pastel colors and classic monochrome or simply-patterned designs. Almost anything can be used as bed linen prints today. In design, there really is no limit to the colors, patterns, textures shapes than can be printed on linen. Aside from the soft pastels and spring palette shades, some unique designs today include graphic prints and the use of bold colors such as red, purple, ochre and cobalt blue as bands, stripes, large floral prints. Also popular are the use of red, white and black for a sophisticated edge.

Unless a store has enough floor space to showcase all bed linen designs and a customer has enough energy to actually look through all of the displays, small print materials are more efficient in displaying the choices of designs for bed linens. An effective example of such small print materials are catalogs. Below are ideas on why catalog printing is an effective marketing medium.

• Catalogs are complete-Because of their large, graphic formats, catalogs are an effective way to showcase numerous samples of suggested design combinations. There are a variety of ways to combine designs according to color, patterns, shapes; for a master bedroom, boys room, single, double, queen and king size bed dimensions. A customer can just be presented with a catalog in order to gain some ideas. Online print services offer full color, front and back catalog printing in order to show the vibrancy or boldness of each designer bed linen. Business owners can also specify the type of paper and finish to use for the catalog. A glossy finish is ideal for that polished look.

• Catalogs are affordable and convenient to print-Online print shops offer cheap catalog printing for bulk orders. Some online printing companies enable customers to choose from a standard set of catalog sizes. Fastening and binding is also conveniently offered by online printing companies in the form of saddle-stitching or Wire-O-binding.

• Catalogs can also serve as promotional giveaways-Not only do the catalogs serve as a sales tool, they can also serve as effective materials for giveaway to loyal clients, to loyal event sponsors, or mailed to customers on a special occasion or as promo materials to avail of special discounts and marked-down prizes on selected items.